Nice Ones® was called upon to update brand identity and merchandise for the iconic institution that spring-boarded the playing careers of dozens of Major League Baseball stars including Barry Bonds, Tom Seaver, Dave Winfield, and Bill “Spaceman” Lee. According to sources at the ball club, upon release of the new designs, the Goldpanners set a single-game merch sales record at the team’s 2021 home opener in Fairbanks, Alaska, where they have played since 1960.